Reflecting on Murukali's 2024 Achievements and Looking Ahead to a Bright Future

As 2024 draws to a close, Murukali, Rwanda's first online grocery store and now a flourishing e-commerce platform, takes a moment to reflect on its journey and share the milestones that have made this year exceptional. From its humble beginnings, Murukali was founded on the vision of making life easier for mothers by offering shopping assistance, and it has since grown into a marketplace that supports local businesses and provides a platform for them to access wider markets. Today, we proudly celebrate nine years of dedication, progress, and growth, and we are excited to welcome the opportunities and challenges of a new year.

A Commitment to Simplicity and Support

Murukali’s story began with a simple yet powerful idea: to make shopping easier and more convenient for mothers. By offering an online platform where they could quickly purchase groceries and essential goods, We aimed to reduce the daily hassle of shopping and give time back to busy families. Our mission was clear—to make shopping easier and more accessible to everyone while empowering small business to trade on wide market.

However, as time passed, We recognized the need to evolve. We listened to our customers, especially local businesses, and expanded beyond grocery delivery. What began as an online grocery store became a vibrant e-commerce platform and marketplace, where local businesses could showcase and sell their products to a wider audience. This evolution allowed us to build an even stronger community of entrepreneurs and customers, and we remain deeply committed to our role in supporting and empowering local businesses.

A Year of Growth and Expansion

This year 2024 was a pivotal one, and we are proud to share the milestones that helped us achieve our goals. As a company, we take great pride in viewing our customers not just as clients, but as partners in business. Your trust and support have been crucial to our success, and we cherish the opportunity to grow together with you. This year, our primary goal was to make shopping easier for customers around the world while expanding our reach and enhancing the customer experience.

We are thrilled to report that 88% of our goals were achieved in 2024. Our platform now serves customers globally, allowing them to buy products from Rwanda, a small yet vibrant country, with just a few clicks. Whether you're seeking local goods or products available in international markets, Murukali has bridged the gap by offering a seamless shopping experience through our website and mobile platform.

We have also enhanced the platform with new features to better serve our customers. By onboarding new vendors, we’ve been able to increase the variety of products available on our platform, ensuring that our customers can find everything they need, from fresh groceries to unique local goods. We are proud to say that our ability to deliver products to customers has improved significantly, making shopping more convenient and efficient.

New Goals for the Coming Year

As we look ahead to 2025, we are excited about the future and the opportunities to continue growing and serving our customers. Our journey is far from over, and we are committed to achieving even more in the upcoming year. Our focus will be on expanding our services, growing our team, and further enhancing the customer experience.

For 2025, we have set ambitious goals. We plan to double our sales and continue expanding our vendor network, which will increase the variety and availability of products on our platform. We aim to streamline the shopping process through our mobile app, making it even faster and more efficient for customers to shop on Murukali.

Additionally, we will focus on building strong partnerships with businesses and organizations related to our sector, enhancing the level of service we provide to our customers. At Murukali, we understand that our team is key to our success, and we are committed to creating a supportive and meaningful environment for every team member.

A Better Future for Our Customers and Community

As we embark on the new year, We pledges to continue innovating and improving. We are not just focused on increasing sales; we are dedicated to improving the lives of our customers and the local community. By growing our platform, strengthening our relationships with vendors, and enhancing the user experience, we aim to make shopping easier and more enjoyable for everyone.

We are excited about the future and the positive impact we can make on our customers, our team, and the wider community. With your continued support, we believe 2025 will be another year of significant progress for Murukali.

Thank you for being a part of this incredible journey. We look forward to making the year ahead even more successful, impactful, and fulfilling.

Here’s to a brighter future, together!

#MurukaliTeam