The product shown in the image is the JMS 10m Retractable Measuring Tape (Measure Tools - Metero 10M).
Product Specifications
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Product Name: JMS Retractable Tape Measure / Metero 10M
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Brand / Markings: JMS
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Maximum Measuring Length: 10 meters (33 ft)
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Housing Material: High-impact black rubberized outer casing with a white circular side panel
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Features:
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Top manual locking button to hold the tape in position during measurements
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Integrated black wrist strap/hand lanyard for easy carrying and storage
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Metal end hook attached to the tape blade tip for precise single-person measuring
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Primary Uses: Construction, woodworking, home renovation, DIY projects, and general spatial measurement